A brief tells you where you're going, but it doesn't tell you what happens on Monday. Someone still has to turn the objective into a sequence of work.
Give the agent a strategic objective, product brief, or launch idea. It drafts a step-by-step plan with milestones, sequenced tasks, and dates. Then the team reviews the proposed structure before linking it to the long-term roadmap and starting execution.
What the agent starts with
A one-page brief on a board, and a launch date. It covers the problem, what done looks like, what's in scope and out of scope, and the constraints written in plain language.
The prompt
What comes back
The whole plan as text, before anything exists. You edit a line, approve it, and only then does it get written.
Milestones land on the month horizon, tasks on the week. The lead times stated in the brief turn into real gaps — design sits a week ahead of the build that depends on it, legal review has its three days. The week before launch is left clear on purpose, because things slip.
Owners appear where the brief already implied them.
