Bookshelf of Marketing Manager
This board contains 8 crucial books for every marketing manager.
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🔖 Read First
- Building a StoryBrand by Donald Miller
Building a StoryBrand by Donald Miller focuses on the power of storytelling in marketing, teaching how to clarify your message to connect better with customers.
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout outlines key principles that can guide effective marketing strategies while helping avoid common pitfalls.
- Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger examines why certain products and ideas go viral, providing insights into crafting contagious content that spreads.
- This Is Marketing by Seth Godin
This Is Marketing by Seth Godin encourages marketers to focus on serving customers and building a community rather than merely pushing products.
📖 Read Later
- Made to Stick by Chip Heath and Dan Heath
Made to Stick by Chip Heath and Dan Heath explores why some ideas succeed while others fail, offering principles to create memorable and impactful marketing messages.
- Influence: The Psychology of Persuasion by Robert Cialdini
Influence: The Psychology of Persuasion by Robert Cialdini delves into the psychology behind why people say "yes" and how to apply these principles effectively in marketing.
- Marketing Management by Philip Kotler and Kevin Lane Keller
Marketing Management by Philip Kotler and Kevin Lane Keller is a comprehensive guide covering key concepts, theories, and practical applications in modern marketing management.
- Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry
Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry provides an overview of digital marketing strategies and tools, suitable for both beginners and experienced marketers.
