Also known as the Pirate Funnel, this framework is used to track 5 important user's metrics to help your product grow. Find out what is working well and what you can improve.
⁉️ Acquisition (or awareness)
- How are people discovering our product or company?
- Are these people taking the actions we want them to?
- Are our activated users continuing to engage with the product?
- Do users like the product enough to tell others about it?
- Are our personas willing to pay for this product?