AARRR Framework

Also known as the Pirate Funnel, this framework is used to track 5 important user's metrics to help your product grow. Find out what is working well and what you can improve.

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Acquisition (or awareness)

  • How are people discovering our product or company?

Activation

  • Are these people taking the actions we want them to?

Retention

  • Are our activated users continuing to engage with the product?

Referral

  • Do users like the product enough to tell others about it?

Revenue

  • Are our personas willing to pay for this product?

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